19 March 1995.

Jordan returns to the court. 
In his first game he shoots 7-28.

Some say he's lost it.

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**The Comeback**

Jordan had been away from the game for 17 months. A lot had changed.

His body was conditioned for baseball.
The Bulls roster had changed.

Understandably, his performance had dropped. But what didn't stop was his will to win. Whilst his initial performance was sub-par, it would only be a matter of time before he would recondition himself to his former self (or better).

When you look at the stats, his output was almost identical but the outcome wasn't.

In order to win, you've got to go through the repetitions of failure to success.

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**The Work**

After the Orlando Magic vanquished the Bulls in the play-offs, Jordan simply told his conditioning coach Tim Grover he'd see him tomorrow.

During the summer Jordan had commitments to film 'Space Jam' and Warner Brothers set up a personal gym and full size basketball court on set. After shooting during the day, Jordan would invite the NBA's elite for pick-up games at night.

This meant Jordan had 14 hour days between shooting a movie, working out and playing basketball.

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**What's the point?**

"Why would I think about missing a shot I haven't taken yet?"

(Jordan, as Mark Vancil recalls it in The Last Dance)

- People complain about AI slop.
- People complain about the algorithm.
- People complain about not getting leads.
- People complain about how social is changing.

People like to complain.

ENOUGH!

When you complain about the environment and look for ideal conditions you are missing shots you haven't taken.

I have spoken to so many people over the years who 'want' to start posting and writing only to start once they get made redundant - too late.

I have spoken to people who complain about the algorithm and can't put a post together if their life depended on it.

Every day that passes and you miss a post... you miss an opportunity to grab someone's attention.

Worrying about the missed shot before you've even taken it just seems stupid.

You're better off posting something and getting one or zero impressions than not posting, because you're definitely going to be getting a 100% of nothing for doing nothing.

I'll see you tomorrow!

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내일 봐요 ✌️

Dean Moon (Moonie)

Executive Insight is YOUR defensible moat.

BeProlific