Michael Jordan came back from his first retirement after 17 months of baseball. His body was conditioned for baseball. He hadn't had the training. The team had changed. His performance dropped. He still took roughly the same number of shots. (25.7 shots a game in 1992-93. 23.8 in his 17-game comeback in 1994-95. Accuracy down from 49.5% to 41.1%. Basketball Reference.) ---- **The Shot** "Why would I think about missing a shot I haven't taken yet?" Jordan's words, as Mark Vancil recalls them in The Last Dance. He wasn't scared of failing. He had a deep desire to win. And to win, you go through the repetitions of failure to improve. Orlando knocked the Bulls out. Jordan told Tim Grover he'd see him tomorrow. That summer he filmed Space Jam. Warner Bros set up the Jordan Dome: a weight room, a full gym, a basketball court, and pickup games on and on. He just worked. The following year they won another three in a row. ---- **The Complaints** People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI slop. The world Jordan came back into had changed too. Horace Grant had left, a key interior defender and rebounder. Toni Kukoč, Luc Longley and Steve Kerr were new. Complain about the environment, skip the work, worry about the shots you're going to miss... you're missing opportunities regardless. ---- **The Image** This graphic idea has sat in my Notion board for almost two years. At the time I worried whether it would be well received. This version was created using ChatGPT. I've just cancelled my Leonardo AI subscription. I don't see the value in it anymore. Content is how I understand the algorithm. It's how I understand AI. It's the mechanism that lets me fuse what's happening with technology. ---- What's the point? Post something and get one impression, or zero. Don't post and you're 100% going to get zero. If you never got on the content bandwagon from late 2022, what have you missed? How generative AI works, diffusion models and LLMs. How algorithms work. How social works. Social is no longer posting and ghosting. It's a channel to connect with people. Sitting on the sidelines commenting on how sh*t things are? Pull your head out and get in the game.