Air Jordan X "Double Nickel" 28 March 1995. Madison Square Garden. Jordan's fifth game back after 17 months of baseball. 37 shots. 21 made. 55 points. Nine days earlier, against Indiana, he went 7 from 28. He kept shooting. ---- **The Comeback** His body was conditioned for baseball. The Bulls had changed. Horace Grant was gone. Toni Kukoč, Luc Longley and Steve Kerr were new. He shot 41.1%, down from 49.5% in his last title season. He missed 14 shots a game, one more than before. He still took 23.8 a game. Close to the 25.7 he took in 1992-93. (Basketball Reference, regular season) "Why would I think about missing a shot I haven't taken yet?" Mark Vancil recalls Jordan saying it, in The Last Dance. Orlando knocked the Bulls out in May. Jordan told Tim Grover he'd see him tomorrow. He spent the summer filming Space Jam and training in the Jordan Dome. Then the Bulls won three more in a row. ---- **The Outsole** Nike released the X while Jordan was playing baseball. Underneath, where nobody looks: - His career, one achievement per stripe, from Rookie of the Year to the three-peat - The first Air Jordan with a lightweight Phylon midsole A tribute to a retired player. He came back and played in it. Nike closed FY95 on US$4.76B revenue, up 26%. (Nike Inc. 1995 Annual Report, year to 31 May 1995) ---- **What's the point?** People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI slop. Jordan came back to a changed game too. He took the shots. This graphic sat in my Notion board for almost two years. I worried how people would take it. I made this version in ChatGPT. Before, it would have been Leonardo AI. I've just cancelled that subscription. Posting is how I learn the algorithm and the tools. Post and you might get one impression, or zero. Don't post and you're 100% going to get zero. If you've sat out since late 2022, you've missed learning how generative AI, algorithms and social actually work. Social is where you connect with people. Still on the sidelines, commenting on how sh*t things are? Pull your head out and get in the game.