19 March 1995. Indiana. Michael Jordan's first game back after 17 months of baseball. 28 shots. 7 went in. ---- **The Comeback** He lacked the conditioning. His body was conditioned to baseball, and he hadn't had the training. The team had changed. Horace Grant had left, and with him a key interior defender and rebounder. Toni Kukoč, Luc Longley and Steve Kerr were new. His performance dropped. He shot 41.1%, down from 49.5% the season he won his last championship. But that didn't stop him taking roughly the same number of shots. 23.8 a game, against 25.7. (Basketball Reference, regular season, 1992-93 and 1994-95) He knew the game he could play. The conditioning wasn't there, and taking fewer shots wasn't going to change that. He still needed his repetitions. He wasn't scared of failing. He had a deep desire to win, and to win you've got to go through the repetitions of failure to improve. ---- **The Work** Orlando knocked them out in the second round. He told Tim Grover he'd see him tomorrow. He was filming Space Jam, so Warner Bros set up the Jordan Dome. A weight room, a full gym, a basketball court, and pickup games going on and on over the break. He just kept working. Then they won another three in a row. ---- **What's the point?** "Why would I think about missing a shot I haven't taken yet?" (Jordan's words, as Mark Vancil recalls them in The Last Dance) People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI slop. The world Jordan came back into had changed too. His team had changed. The game had changed. When you complain about the environment and you're not putting in the work, and you're worried about the shots you're going to miss, you're missing opportunities regardless. This graphic idea has been sitting in my Notion board for almost two years. At the time I was worried whether it would be well received. This image was created using ChatGPT. It wasn't made the way I used to, prompting into Leonardo AI, which I've just cancelled. I just don't see the value in it anymore. Content for me is the proxy to understand the algorithm. It's how I understand AI. You're better off posting something and getting one impression, or zero, than not posting. Don't post and you're 100% going to get zero. If you never got on the content bandwagon when it all started, around late 2022, what have you missed? How generative AI actually works, diffusion models and LLMs. How algorithms work. How social works. Social is no longer just posting and ghosting. It's a channel to connect with people. If you've missed that because you're sitting on the sidelines commenting on how sh*t things are... Pull your head out and get in the game.