Be Prolific
I'm Dean. Welcome.
Please feel free to explore. I'm a sales and go-to-market professional with a background in financial advice and technology, passionate about people connecting and about creating value in existing and new markets.
Why this site
You learn by executing.
What you'll find here is social go-to-market: executive positioning on social media, then strategic tactics with your go-to-market team that create genuine pipeline. Not noise and virality for their own sake. B2B sales is complex, and it takes time.
You may also see some faith-based content. I believe it's important to share the personal things you're comfortable sharing; it adds to your personal brand.
Positioning and expertise come through experience and doing, not just the academic. We live in a world where things change at such an accelerated rate that you can't sit back and expect to learn through courses.
That's what this site is about: producing resources, and letting you explore the things I've found of value and of interest.
This site is under construction. It isn't perfect yet, but progress is always greater than perfection. God bless.
What I do
The offerings
Social go-to-market
In developmentStrong messaging, positioning and content creation, built with your go-to-market team and turned into a repeatable system: assets you can repurpose, genuine pipeline, real relationships with contacts, and a personal brand that lines up with your company's vision and mission.
Learn moreThe Creator's Second AI Brain
In developmentThe product: learn my system, then create your own. Content is one module, and it is a proxy for learning how to use AI tools to build better systems across your business, from generative AI to systems in Notion, so you end up with an ecosystem of tools and repeatable processes that stays AI-agnostic rather than leaning on one tool.
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Thought leadership
Where I think
Creator's Second Brain
In developmentA Substack newsletter where I produce content on how I produce content: the tools I use, the thinking behind them, and the creative execution of content ideas.
Learn moreThe Weekly Forecast
In developmentThought leadership on go-to-market, social, business development and technology, written for executives who want to think a little more about what is happening in the marketplace, in business and in sales.
Learn more
Connect
Get in contact, work with me, or just connect
My socials are where I share my content. If you'd like to get in contact, talk about working together, or simply connect, start here.