Does this frustrate you too?

The post

==

Does this frustrate you too?

When you get a cold outreach

The assailant opens with any number of the following:

"Hey, question..."
"I thought I'd just share..."
"Did you know that..."
"[Name], I'm writing to let you know..."
"Your competitor is using us..."
"Want to increase [insert metric]..."

Then followed by:

"Pitch, pitch, pitch, pitch, pitch, pitch..."
"Blah, blah, blah, blah, blah, blah..."

😖🤬😤🤯

There is a right way, and a wrong way to cold outreach...

Let's start with the wrong way👇

- Too assumptive
- No introduction
- Too casual
- Too formal
- Pitching out the gate
- Not personalised
- Too aggressive
- Not aggressive enough!
- No posture
- Too much posture

Most BDRs and AEs get sloppy in outreach.

Using templates is fine, but EVERYONE uses templates!

𝗖𝗼𝘂𝗹𝗱 𝘄𝗲 𝗹𝗲𝗮𝗿𝗻 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗜𝗻𝗶𝗴𝗼 𝗠𝗼𝗻𝘁𝗼𝘆𝗮'𝘀 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 '𝗣𝗿𝗶𝗻𝗰𝗲𝘀𝘀 𝗕𝗿𝗶𝗱𝗲?'

Inigo:

"Hello.
My name is Ingio Montoya.
You killed my father.
Prepare to die."

𝗜𝗻𝗶𝗴𝗼'𝘀 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀:

• Polite greeting
• Name
• Relevant personal link
• Manage expectations

The truth is, there is no silver bullet to cold outreach.

𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 & 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗼𝗼𝗿 𝗼

𝗽𝗲𝗻𝗲𝗿.

Lazy sequencing, lack of detail and personalisation are all too common today.

Read what you send, would you respond?

Credit to James Zhang for inspiring this one!