LinkedIn post
Observant Locals

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The post
"๐๐ฏ๐บ ๐ฐ๐ฃ๐ด๐ฆ๐ณ๐ท๐ข๐ฏ๐ต ๐ญ๐ฐ๐ค๐ข๐ญ ๐ฌ๐ฏ๐ฐ๐ธ๐ด ๐ฎ๐ฐ๐ณ๐ฆ
๐ต๐ฉ๐ข๐ฏ ๐ข๐ฏ๐บ ๐ท๐ช๐ด๐ช๐ต๐ช๐ฏ๐จ ๐ด๐ค๐ช๐ฆ๐ฏ๐ต๐ช๐ด๐ต"
- Roger Payne
(from James Clear '3-2-1 Thursday' Newsletter)
- Consultants know a lot of 'stuff'.
- 'Stuff' about how to do 'stuff' better.
- Vendors know their 'stuff' too.
- 'Stuff' only concerning their 'stuff'.
Here's the rub...
Get to know the locals in your accounts
- The locals know the village
- They're connected to the elders
- Can get you into the secret meetings
In sales -
Think of every new account as visiting a new village
- Who is your guide?
- Where do the locals go?
- Who's who in the zoo?
Don't go where the tourists go
Hang with the locals - you'll learn more
Next step
Social go-to-market for your business
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