LinkedIn post
"What is right is not always popular and what is popular is not always right"
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The post
“What is right is not always popular
What is popular is not always right”
-Albert Einstein
Every hero goes against the status quo
The status quo isn’t always right…
I’ve learnt in sales and partnerships -
You’re always going against the popular belief
The popular belief isn’t always right…
-It’s slow
-It’s legacy
-It’s expensive
-It’s incumbent
-It’s antiquated
Why? Because -
What’s right isn’t always popular…
-Change sucks
-Change is painful
-Change involves effort
-Change is unpredictable
-Change is uncomfortable
How to combat this?
-Guide your customer through the process
-It's not a ‘won-and-done’ experience
-Go on the journey with them
-Celebrate small wins
-Teach them to win
Next step
Social go-to-market for your business
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