LinkedIn post
Silence is one of the great arts of conversation

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The post
One of the most under-used sales tools -
Silence…
I got into sales in 2003.
I was surrounded by experienced Pros.
I mimicked, copied and tried to speak like them.
I learnt fancy words, took lots of notes, practised special phrases.
I failed miserably…
Why?
Most people in sales think its all about flash.
Your product or service will revolutionise their life.
The competitors offer is dull, boring, old, outdated.
How amazing your company is, it’s valuation, it’s customer base.
They don’t care…
Your best tools: succinct questions + silence.
Ask meaningful questions
Learn to shut up
Learn to listen
Simple
Maybe… I still struggle to this day!
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