LinkedIn post
Ray Kroc
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The Sonneborn Model (1965)
McDonald's put the hamburger on the assembly line.
In 1965, Sonneborn + Kroc formed Franchise Realty Corp.
They created a dual revenue stream from McDonald's.
Collect rent, and a percentage of sales from Franchisee’s.
They also owned the land the assembly line was on.
They own the own, they own the business.
You rent everything.
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You are NOT in the influencer game.
You are NOT in the content game.
You are NOT in the creator game.
You are in the ATTENTION game.
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At their very core, social platforms want you to stay.
We all want to stay… BUT -
You don’t own the real estate.
Know the business you’re in…
==
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