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Tinker Hatfield
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Michael Jordan almost quit…
Then came Tinker.
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WHO IS TINKER HATFIELD?
↳ Born on April 30, 1952, in Hillsboro, Oregon,
↳ Excelled in basketball, Track+Field (Pole Vault).
↳ Studied architecture at the University of Oregon.
Bill Bowerman, co-founder of Nike, coached Hatfield at Oregon.
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THE ARCHITECT OF INNOVATION
↳ Hatfield joined Nike in 1981.
↳ Corporate architect then shoe designer in 85’
↳ Created the Air Max 1, inspired by the Centre Pompidou.
Tinker had proved himself with the AirMax 1.
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NIKE’S CRISIS
↳ In 1987, the designer of the Air Jordan 2 abruptly left.
↳ Jordan, unhappy about the Air Jordan 2 wanted to quit Nike.
↳ Hatfield was pulled in to design a show with Michael (in weeks)
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THE MAKING OF A LEGACY
↳ Hatfield designed the shoe WITH Jordan, not for Jrodan.
↳ Innovative design and materials and a fresh approach!
↳ The birth of a logo - THE JUMPMAN.
The rest is history… ‘HIS STORY’
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WHAT’S THE POINT?
⇢ Life is serendipitous—if you let.
⇢ Success is a team sport, you need the right team.
⇢ An array of skills (not typical skills) creates innovation.
It’s the thinking, then the doing…
Not the other way around.
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We all need a Tinker in our corner.
They bring out the best in us.
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𝗜'𝗺 @Dean (𝗠𝗼𝗼𝗻𝗶𝗲) ❎
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