Your Client Does Not Care

The post

==

Desperate to generate awareness on LinkedIn?

Why?

In a contractionary market your ability to generate value exceeds everything else.

Consider - 'Your' client 𝗗𝗢𝗘𝗦 𝗡𝗢𝗧 𝗖𝗔𝗥𝗘 about:

→ Your need to close quota.
→ Your company valuation.
→ Your global customers.
→ Your value proposition.
→ Your company event.
→ Your analyst reviews.
→ Your efficiency gains.
→ Your time to value.
→ Your about us.

They care about 𝗧𝗛𝗘𝗜𝗥 problem.

So should you…

𝗪𝗵𝘆 𝗜𝘀 𝗧𝗵𝗶𝘀 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁?

→ Businesses are cutting expenses.
→ Do more with less is the mandate.
→ People are losing jobs.
→ More green halo's.

𝗗𝗼𝗻'𝘁 𝗕𝗲𝗹𝗶𝗲𝘃𝗲 𝗠𝗲?

Look around...

Great, thanks 'Captain Obvious' - How?

You write - daily.
You write - to the message.
You write - till you hone your message.

Till your message resonates to your clients problem. (not yours)

On the 18th November.

I will run a digital 🚢 Ship30 run.

A 30 day sprint with like-minded professionals.
Crafting, honing, practicing their message online.

Join us - details in the comments.

내일 봐요 ✌️

𝗜'𝗺 Dean (𝗠𝗼𝗼𝗻𝗶𝗲 ❎)

I write about Sales,
GenAI & digital writing.

Like, Follow, & Share ♻️

P.S.

Everytime I've done this - it’s lead to new business.

==

Alt Text:

Image description 1:

Country road with red stop sign to the left of road.

Image description 2:

AI generated image of windy road with stop sign.

Copy reads:
Your client does not care
In a contractionary market your client does not care about your:

Perceived time to value,
Ultra selling proposition,
Your Pre-IPO Valuation,

They care about their problem