LinkedIn post
An expert cannot be a generalist
More from Dean
- Social go-to-marketThe system behind these posts: positioning, LinkedIn content and outreach built with your team.
- The Weekly ForecastA weekly newsletter on social go-to-market and pipeline for B2B leaders.
- Every postThe whole wall, newest first.
The post
==
An expert cannot know everything.
If they do, they are a generalist.
With the proliferation of GenAI you -
Cannot, need not, have to,
Be a generalist.
I am in the third cycle of my professional career.
⇢ I have been successful in my first phase.
⇢ I have been an also-ran in my second phase.
⇢ I am now crafting my position in the third phase.
𝗤𝘂𝗼𝘁𝗲:
"𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘱𝘢𝘵𝘵𝘦𝘳𝘯 𝘮𝘢𝘵𝘤𝘩𝘪𝘯𝘨, 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘪𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦.
𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘴𝘤𝘦𝘯𝘢𝘳𝘪𝘰𝘴, 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘱𝘢𝘵𝘵𝘦𝘳𝘯 𝘮𝘢𝘵𝘤𝘩𝘪𝘯𝘨.
𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘢 𝘵𝘪𝘨𝘩𝘵 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨, 𝘵𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘯𝘰 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘴𝘤𝘦𝘯𝘢𝘳𝘪𝘰𝘴.
𝘛𝘪𝘮𝘦 𝘢𝘯𝘥 𝘵𝘪𝘮𝘦 𝘢𝘨𝘢𝘪𝘯, 𝘺𝘰𝘶’𝘭𝘭 𝘤𝘰𝘮𝘦 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘵𝘩𝘪𝘴 𝘳𝘦𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯,
𝘢𝘯𝘥 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘧𝘰𝘳𝘮 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘴 𝘰𝘧 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘥𝘰."
- David C. Baker - The Business of Expertise
I have listened to this book 6 times and reading it a second.
The take out?
If you're in sales, write daily to define your PoV.
- Increase you expertise
- Grow your audience
- Build your brand
내일 봐요 ✌️
𝗜'𝗺 Dean (𝗠𝗼𝗼𝗻𝗶𝗲 🚢)
I write about Sales,
GenAI & Digital Writing.
Like, Follow, & Share ♻️
Next step
Social go-to-market for your business
Read how the system works, or book thirty minutes to talk it through.