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The Business of Expertise
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There are people that read books -
And there are people who write books.
‘The Business of Expertise’
These books should be standard reading for ANYONE who’s client facing.
I’ve got the kindle
I’ve got the audible
But I wanted the physical paper copy.
There’s something about paper that digital will never replicate.
It can’t.
It’s tactile.
It’s tangible.
These books will be written in, pages folder, highlighted, marked up & scribbled on.
And once I’m done…
I’ll get some more when I’m ready.
I’ve listened to the audio almost x12 times and each time I pick up something…
A reflection, an insight, the elusive ‘a-ha moment’.
Doing the work is horrible, unenjoyable...
it’s like therapy.
But when you get out the other side you know it had to be done.
But here’s the catch.
Most people don’t do the work!
They consume and regurgitate.
The internet is full of this!
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내일 봐요 ✌️
𝗜'𝗺 Dean (𝗠𝗼𝗼𝗻𝗶𝗲 🚢)
I write about Sales,
GenAI & Digital Writing.
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