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Perspective Matters
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Machines and algorithms don't have perspective.
They have settings and calibrations.
You have a point of view. That is the only thing in your business an algorithm cannot reproduce.
@Forbes ran a piece out of Cannes Lions last month. @Doug Melville's view: the creator economy has stopped being a creator thing. It's turning into a leadership skill.
He calls the new category executive content creators. Their currency is expertise, not lifestyle. For executives sitting it out, the greater risk is remaining invisible.
I have been banging on about this for almost 4 years.
Volume is rising, and AI noise is drowning everybody out.
People (you) are disappearing.
If you're not present.
Here's 4 things you can do to share your perspective.
1. Define your Expertise Pillars (No more than 3)
2. Write (or emulate) the type of content you like.
3. Focus on evergreen not event based content.
4. HAVE FUN!
What's your first pillar?
BeProlific ✌️
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