Missed Shot

Inspiration and process

Dean, dictated after posting. Speech to text, verbatim.

This original post was the idea came up in August 2023. In fact, I'm going to add the URL. The post name that I'd saved.

DRAFT 2023.08.19 | Michael Jordan | Missing A Shot

And the funny thing is, like, I just sat on it for ages because at the time I was using Leonardo AI, and one of the biggest problems that I had was trying to re-emulate images. From photos that I'd seen.

And I know that it's a little bit funny to sort of do that, but what's happened is I get all of these ideas for particular posts, and sometimes they don't fall in line with what my themes are or the narrative I'm trying to drive.

But I love this quote, and I loved the typical Jordan pose where he's got his hands on his legs, and he's obviously watching the start of the play about to start, and so I started playing with this, and I wanted it to be more like a picture graphic type sort of style. But I didn't know how to put it together.

So I sat on it, and then I put some other content up, and it's just been sitting in my Canva for almost 3 years. The irony is that ChatGPT has come such a long way with images that you can just put things in and ask for it to re-render in a particular style. And so I did that. But at the same time, I wanted to put more into it.

And I wanted to capture the essence of what was the quote really about. And the idea came to me more about what was Jordan's output pre-retirement and then obviously after he came back. Because he came back just before the postseason started, and his performance was lackluster. He did have obviously the double nickel game .

But the thing that really stood out to me was the fact that he was just persistent with his output. And I think that makes me think, you can't get better by just sitting and trying to be perfect. And I watch all this stuff on YouTube and read all sorts of things, and people talk about putting all this quality in.

And the one thing that comes back to me is the book about fear and art. Your art and fear, I can't remember what it's called. And the concept of, the parable of the clay pots, which is really from that book, and it's about taking photos. And so when you do the work and you do the practice and you do the training, your baseline skills are going to increase.

And that baseline creates a level of competence. And that competence creates a level of confidence. And that confidence then creates a level of expertise that you can execute. More so than somebody that's just trying to be perfect on a small number of occasions. And so that's what this was really about. And so my skills have come a long way.

But even now, I'm iterating on code and using GitHub and posting content onto the cell, onto my website. And so this is vastly different from when I was like doing everything manually on Canva.

But had I not been doing that manually, then I wouldn't have all of these ideas and this concept of provenance or lineage behind the content, which is what I'm doing right now with the dictation. And so why would I think about missing a shot that I haven't even taken? I'm posting this on a Sunday at 3 p.m.-ish. November 2026.

Will I get the impressions and the count that I expected when I wrote my first Jordan post back in 2023, I think it was? No, I'm not. Do I care? No. I'm just getting the reps in.

How it was made

1. v1 Raw dictation

   Dean · Voice dictation into Claude · 2026-11-08 · 5,281 characters

   Dean's dictation, 2026.11.08, speech-to-text, unedited.

   Read this version

   So basically, this post is about Michael Jordan's output when he returned from his first retirement after he went to baseball for 18 months. And it compares his output from just before his retirement when he won his last championship with the Chicago Bulls against the Phoenix Suns.

   And the whole concept here is that, you know, the quote is, you know, they're words from a book that were quoted from The Last Dance, where, you know, Michael says, you know, why would I be worried about, you know, missed shots that I haven't taken?

   And so the idea is that, like, he came back and he was, he'd obviously lacked the conditioning because his body was now conditioned to baseball, and he hadn't had the conditioning or the training. The team had changed, and yet his performance had dropped. But that didn't stop him from, you know, taking, you know, roughly a similar amount of shots.

   And whilst his performance had dropped, it's not through lack of, you know, he wasn't scared of failing. In fact, it was the fact that he had this deep desire to win. And in order to win, you've got to go through the repetitions of failure to improve.

   And then obviously after this, break, after they got knocked out by the Orlando Magic, they, you know, he said to Tim Grover, "I'll see you tomorrow," and starts working out whilst he's, you know, filming Space Jam, and, you know, Warner Brothers set up, you know, the Jordan Dome, and so he's got, you know, a weight room, he's got a full gym, and he's got a basketball court, and he's just got pickup games going on and on over the break period, and he's just working.

   And it's this mentality of just putting in the work and not worrying about, you know, will that shot go in or not. It's about just knowing that when you do the work, that you have to trust the process, and the work is, you know, without the work, you're not going to get the outcome.

   And then, so when I think this about, you know, content and specifically like business development and outreach, I think about it from the fact of, you know, people complain about the algorithm. People complain about not getting, you know, leads. People complain that how, you know, social is changing.

   People complain about, you know, AI, you know, changing things and AI slop and all of this sort of change. But then if you kind of think about it, it's like the world that Michael Jordan came back into had changed. His team had changed. You know, Horace Grant had left. You know, they lost a key interior defender and rebounder.

   You know, it was him, Horace, and Scotty that, you know, were the triangle offense. There were new people on the team, Tony Kukoc, Luke Longley, you know, Steve Kerr. You know, the team had changed, the game had changed, you know.

   When you complain about the environment outside and you're not putting in the work, you're not, and you're worried about the shots that you're going to miss, you're missing opportunities regardless. And I think this is what this post really is for me.

   This image, ironically, has been sitting, not this particular image, but the initial graphic idea, concepts, has been sitting in my Notion board for almost, I think, 2 years. I'll put a screenshot into when I actually created the image on Canva.

   And it's funny, it's like, I was, you know, at the time I was worried that, you know, would this be well received or not, but, you know, I've come and gone about content creation, but the funny thing is content for me is the tool and the proxy to understand the algorithm. It's the tool to understand how to use AI.

   It's the tool, I don't even know if the tool is the right word, but it is the mechanism in which it allows me to fuse what's happening with technology. So how, for example, this image was created using ChatGPT.

   It wasn't used using my previous methods, which would have been prompting into Leonardo AI, which incidentally I've just cancelled my subscription to because I'm not using it as much, and it's, I just don't see the value in it anymore.

   And so it's just understanding that you miss 100% of the shots by not taking the shots, and, you know, worrying about the missed shot before you've even taken it just seems stupid.

   You're better off posting something and getting, like, you know, one impression or zero impressions than not posting, because you're 100% going to get zero impressions from not posting. And so when you look at the stats for Michael in the image, and then you see what happened the following year, like, they came back and they won another three in a row.

   So this is a challenge to all those people that are worried about, you know, if you never even got on the content bandwagon when it all started to happen around, you know, late 2022 to now, like, what have you missed?

   You have missed this whole opportunity to learn how to use generative AI, whether it be diffusion models or LLMs, and understand how these tools actually work. Understand how algorithms work. Understand how social works. Social is no longer just, you know, posting and ghosting and getting people to follow. It's actually a channel to connect with people.

   And if you've missed that because you're sitting on the sidelines, you know, commenting on how shit things are, like, pull your head out and get in the game.

   SHA-256 bf825d7ea50caae40a1e86dcad095a99c9712a0e0876ce08448db769ae3b6b7f · exact text

2. v2 Tidied by AI

   Claude · Claude (claude-opus-5-5) · 2026-11-08 · 4,580 characters

   Claude: filler, false starts and repeats removed; names fixed (Toni Kukoč, Luc Longley, Scottie). Hand-marked.

   Read this version

   This post is about Michael Jordan's output when he returned from his first retirement, after he went to baseball for 18 months. It compares his output from just before his retirement, when he won his last championship with the Chicago Bulls against the Phoenix Suns.

   The whole concept here is that the quote is words from a book that were quoted in The Last Dance, where Michael says, why would I be worried about missed shots that I haven't taken? And so the idea is that he came back and he'd lacked the conditioning, because his body was now conditioned to baseball, and he hadn't had the conditioning or the training.

   The team had changed, and yet his performance had dropped. But that didn't stop him from taking roughly a similar amount of shots. And whilst his performance had dropped, he wasn't scared of failing. In fact, it was the fact that he had this deep desire to win. And in order to win, you've got to go through the repetitions of failure to improve.

   And then, after they got knocked out by the Orlando Magic, he said to Tim Grover, "I'll see you tomorrow," and starts working out whilst he's filming Space Jam.

   Warner Brothers set up the Jordan Dome, and so he's got a weight room, he's got a full gym, and he's got a basketball court, and he's just got pickup games going on and on over the break period, and he's just working. And it's this mentality of just putting in the work and not worrying about will that shot go in or not.

   It's about knowing that when you do the work, you have to trust the process. Without the work, you're not going to get the outcome.

   So when I think about this with content, and specifically business development and outreach, I think about it from the fact that people complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI changing things, and AI slop, and all of this sort of change.

   But if you think about it, the world that Michael Jordan came back into had changed. His team had changed. Horace Grant had left. They lost a key interior defender and rebounder. It was him, Horace and Scottie that were the triangle offence. There were new people on the team: Toni Kukoč, Luc Longley, Steve Kerr. The team had changed, the game had changed.

   When you complain about the environment outside and you're not putting in the work, and you're worried about the shots that you're going to miss, you're missing opportunities regardless. And I think this is what this post really is for me.

   This image, ironically (not this particular image, but the initial graphic idea and concept), has been sitting in my Notion board for almost, I think, 2 years. I'll put a screenshot in of when I actually created the image on Canva. At the time I was worried whether this would be well received or not.

   I've come and gone about content creation, but the funny thing is content for me is the tool and the proxy to understand the algorithm. It's the tool to understand how to use AI. I don't even know if tool is the right word, but it is the mechanism in which it allows me to fuse what's happening with technology.

   For example, this image was created using ChatGPT. It wasn't made using my previous methods, which would have been prompting into Leonardo AI, which incidentally I've just cancelled my subscription to because I'm not using it as much. I just don't see the value in it anymore.

   And so it's understanding that you miss 100% of the shots by not taking the shots, and worrying about the missed shot before you've even taken it just seems stupid. You're better off posting something and getting one impression or zero impressions than not posting, because you're 100% going to get zero impressions from not posting.

   When you look at the stats for Michael in the image, and then you see what happened the following year, they came back and they won another three in a row. So this is a challenge to all those people that are worried. If you never even got on the content bandwagon when it all started to happen, around late 2022 to now, what have you missed?

   You have missed this whole opportunity to learn how to use generative AI, whether it be diffusion models or LLMs, and understand how these tools actually work. Understand how algorithms work. Understand how social works. Social is no longer just posting and ghosting and getting people to follow. It's actually a channel to connect with people.

   And if you've missed that because you're sitting on the sidelines commenting on how shit things are, pull your head out and get in the game.

   SHA-256 ece824731a5eba45e2fc3e09299776ff7ffba98ceefb93b39efc4aae05d231b9 · exact text

   What changed from the version before

   Added by ClaudeRemoved

   This post is about Michael Jordan's output when he returned from his first retirement, after he went to baseball for 18 months. It compares his output from just before his retirement, when he won his last championship with the Chicago Bulls against the Phoenix Suns.

   The whole concept here is that the quote is words from a book that were quoted fromin The Last Dance, where Michael says, why would I be worried about missed shots that I haven't taken?

   And so the idea is that he came back and he'd lacked the conditioning, because his body was now conditioned to baseball, and he hadn't had the conditioning or the training. The team had changed, and yet his performance had dropped. But that didn't stop him from taking roughly a similar amount of shots.

   And whilst his performance had dropped, he wasn't scared of failing. In fact, it was the fact that he had this deep desire to win. And in order to win, you've got to go through the repetitions of failure to improve.

   And then, after they got knocked out by the Orlando Magic, he said to Tim Grover, "I'll see you tomorrow," and starts working out whilst he's filming Space Jam.

   Warner Brothers set up the Jordan Dome, and so he's got a weight room, he's got a full gym, and he's got a basketball court, and he's just got pickup games going on and on over the break period, and he's just working. And it's this mentality of just putting in the work and not worrying about will that shot go in or not.

   It's about knowing that when you do the work, you have to trust the process. Without the work, you're not going to get the outcome.

   So when I think about this with content, and specifically business development and outreach, I think about it from the fact ofthat people complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI changing things, and AI slop, and all of this sort of change.

   But if you think about it, the world that Michael Jordan came back into had changed. His team had changed. Horace Grant had left. They lost a key interior defender and rebounder. It was him, Horace and Scottie that were the triangle offence. There were new people on the team: Toni Kukoč, Luc Longley, Steve Kerr. The team had changed, the game had changed.

   When you complain about the environment outside and you're not putting in the work, and you're worried about the shots that you're going to miss, you're missing opportunities regardless. And I think this is what this post really is for me.

   This image, ironically (not this particular image, but the initial graphic idea and concept), has been sitting in my Notion board for almost, I think, 2 years. I'll put a screenshot in toof when I actually created the image on Canva. At the time I was worried whether this would be well received or not.

   I've come and gone about content creation, but the funny thing is content for me is the tool and the proxy to understand the algorithm. It's the tool to understand how to use AI. I don't even know if tool is the right word, but it is the mechanism in which it allows me to fuse what's happening with technology.

   For example, this image was created using ChatGPT. It wasn't usedmade using my previous methods, which would have been prompting into Leonardo AI, which incidentally I've just cancelled my subscription to because I'm not using it as much. I just don't see the value in it anymore.

   And so it's understanding that you miss 100% of the shots by not taking the shots, and worrying about the missed shot before you've even taken it just seems stupid. You're better off posting something and getting one impression or zero impressions than not posting, because you're 100% going to get zero impressions from not posting.

   When you look at the stats for Michael in the image, and then you see what happened the following year, they came back and they won another three in a row. So this is a challenge to all those people that are worried. If you never even got on the content bandwagon when it all started to happen, around late 2022 to now, what have you missed?

   You have missed this whole opportunity to learn how to use generative AI, whether it be diffusion models or LLMs, and understand how these tools actually work. Understand how algorithms work. Understand how social works. Social is no longer just posting and ghosting and getting people to follow. It's actually a channel to connect with people.

   And if you've missed that because you're sitting on the sidelines commenting on how shit things are, pull your head out and get in the game.

3. v3 Draft v1

   Claude · Claude (claude-opus-5-5) · 2026-11-08 · 2,311 characters

   Claude: Jordan story, the quote, the complaints, the image, What's the point. 17 months for 18; Gretzky line and triangle claim cut. Sent to Dean 2026.11.08. Marked against Tidied.

   Read this version

   Michael Jordan came back from his first retirement after 17 months of baseball.

   His body was conditioned for baseball. He hadn't had the training.

   The team had changed.

   His performance dropped.

   He still took roughly the same number of shots.

   (25.7 shots a game in 1992-93. 23.8 in his 17-game comeback in 1994-95. Accuracy down from 49.5% to 41.1%. Basketball Reference.)

   ---

   The Shot

   "Why would I think about missing a shot I haven't taken yet?"

   Jordan's words, as Mark Vancil recalls them in The Last Dance.

   He wasn't scared of failing. He had a deep desire to win. And to win, you go through the repetitions of failure to improve.

   Orlando knocked the Bulls out. Jordan told Tim Grover he'd see him tomorrow.

   That summer he filmed Space Jam. Warner Bros set up the Jordan Dome: a weight room, a full gym, a basketball court, and pickup games on and on.

   He just worked.

   The following year they won another three in a row.

   ---

   The Complaints

   People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI slop.

   The world Jordan came back into had changed too. Horace Grant had left, a key interior defender and rebounder. Toni Kukoč, Luc Longley and Steve Kerr were new.

   Complain about the environment, skip the work, worry about the shots you're going to miss... you're missing opportunities regardless.

   ---

   The Image

   This graphic idea has sat in my Notion board for almost two years. At the time I worried whether it would be well received.

   This version was created using ChatGPT. I've just cancelled my Leonardo AI subscription. I don't see the value in it anymore.

   Content is how I understand the algorithm. It's how I understand AI. It's the mechanism that lets me fuse what's happening with technology.

   ---

   What's the point?

   Post something and get one impression, or zero.

   Don't post and you're 100% going to get zero.

   If you never got on the content bandwagon from late 2022, what have you missed?

   How generative AI works, diffusion models and LLMs. How algorithms work. How social works.

   Social is no longer posting and ghosting. It's a channel to connect with people.

   Sitting on the sidelines commenting on how sh*t things are?

   Pull your head out and get in the game.

   SHA-256 26b96a73c1684ae4faf73ee1f977d592d60111192b4e0ae9038517720500235e · exact text

   What changed from the version before

   Added by ClaudeRemoved

   This post is about Michael Jordan's output when he returned Jordan came back from his first retirement after he went to 17 months of baseball. for 18 months. It compares his output from just before his retirement, when he won his last championship with the Chicago Bulls against the Phoenix Suns.

   And so the idea is that he came back and he'd lacked the conditioning, because His body was now conditioned to for baseball. He hadn't had the conditioning or the training.

   The team had changed. the game had changed.

   The team had changed, and yet His performance had dropped. But that didn't stop him from taking roughly a similar amount of shots.

   He still took roughly the same number of shots.

   (25.7 shots a game in 1992-93. 23.8 in his 17-game comeback in 1994-95. Accuracy down from 49.5% to 41.1%. Basketball Reference.)

   ---

   And it's this mentality of just putting in **The work and not worrying about will that Shot** go in or not. It's about knowing that when you do the work, you have to trust the process. Without the work, you're not going to get the outcome.

   "Why would I be worried think about missed shots that missing a shot I haven't taken yet?"

   The whole concept here is that the quote is Jordan's words, from a book that were quoted as Mark Vancil recalls them in The Last Dance.

   And whilst his performance had dropped, He wasn't scared of failing. In fact, it was the fact that He had this a deep desire to win. And in order to win, you've got to you go through the repetitions of failure to improve.

   And then, after they got Orlando knocked the Bulls out. Jordan told Tim Grover "I'll he'd see you him tomorrow.

   That summer he filmed Space Jam. Warner Brothers Bros set up the Jordan Dome: and so he's got a weight room, he's got a full gym, and he's got a basketball court, and he's just got pickup games going on and on. over the break period, and he's just working.

   He just worked.

   When you look at the stats for Michael in the image, and then you see what happened The following year they came back and they won another three in a row. So this is a challenge to all those people that are worried.

   ---

   **The Complaints** And so it's understanding that you miss 100% of the shots by not taking the shots, and worrying about the missed shot before you've even taken it just seems stupid.

   So when I think about this with content, and specifically business development and outreach, I think about it from the fact that People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI changing things, and AI slop. and all of this sort of change.

   But if you think about it, The world that Michael Jordan came back into had changed too. His team had changed. Horace Grant had left. They lost Horace Grant had left, a key interior defender and rebounder. It was him, Horace and Scottie that were the triangle offence. There were new people on the team: Toni Kukoč, Luc Longley and Steve Kerr were new.

   When you Complain about the environment, outside and you're not putting in skip the work, and you're worried worry about the shots that you're going to miss... And I think this is what this post really is for me. you're missing opportunities regardless.

   ---

   I'll put a screenshot in of when I actually created The Image on Canva.

   This image, ironically (not this particular image, but the initial graphic idea and concept), has been sitting sat in my Notion board for almost I think, 2 two years. At the time I was worried whether this it would be well received. or not.

   For example, This image version was created using ChatGPT. It wasn't made using my previous methods, which would have been prompting into Leonardo AI, which incidentally I've just cancelled my Leonardo AI subscription. to because I'm not using it as much. I just don't see the value in it anymore.

   I've come and gone about Content creation, but the funny thing is content for me is the tool and the proxy to how I understand the algorithm. It's the tool to how I understand how to use AI. I don't even know if tool is the right word, but it is It's the mechanism in which it allows that lets me to fuse what's happening with technology.

   ---

   What's the point?

   You're better off posting Post something and getting get one impression, or zero.

   Don't post and you're 100% going to get zero. impressions from not posting.

   If you never even got on the content bandwagon when it all started to happen, around from late 2022, to now, what have you missed?

   You have missed this whole opportunity to learn How to use generative AI whether it be works, diffusion models or and LLMs. and understand how these tools actually work. Understand How algorithms work. Understand How social works.

   Social is no longer just posting and ghosting. and getting people to follow. It's actually a channel to connect with people.

   And if you've missed that because you're Sitting on the sidelines commenting on how shit sh*t things are?

   Pull your head out and get in the game.

4. v4 Draft v2

   Claude · Claude (claude-opus-5-5) · 2026-11-08 · 2,459 characters

   Claude: Draft v1 rebuilt in the Air Jordan sneaker-series format (AJ6, 7, 8, 11 "I'm Back", 12 "Flu Game"): shoe title, dated scene, The Comeback, The Outsole, What's the point. At Dean's request 2026.11.08. Marked against Tidied.

   Read this version

   Air Jordan X "Double Nickel"

   28 March 1995. Madison Square Garden.

   Jordan's fifth game back after 17 months of baseball.

   37 shots. 21 made. 55 points.

   Nine days earlier, against Indiana, he went 7 from 28.

   He kept shooting.

   ---

   The Comeback

   His body was conditioned for baseball. He hadn't had the training.

   The team had changed. Horace Grant had left. Toni Kukoč, Luc Longley and Steve Kerr were new.

   His performance dropped. He still took roughly the same number of shots.

   - 25.7 shots a game in 1992-93, 23.8 in 1994-95 - Accuracy down from 49.5% to 41.1% - 14 misses a game, up from 13

   (Basketball Reference, regular season)

   "Why would I think about missing a shot I haven't taken yet?"

   Jordan's words, as Mark Vancil recalls them in The Last Dance.

   Orlando knocked the Bulls out. Jordan told Tim Grover he'd see him tomorrow.

   That summer he filmed Space Jam and trained in the Jordan Dome.

   The following year they won another three in a row.

   ---

   The Outsole

   Nike released the X while Jordan was playing baseball.

   Underneath, where nobody looks:

   - His career, one achievement per stripe, from Rookie of the Year to the three-peat - The first Air Jordan with a lightweight Phylon midsole

   A tribute to a retired player. He came back and played in it.

   Nike closed FY95 on US$4.76B revenue, up 26%.

   (Nike Inc. 1995 Annual Report, year to 31 May 1995)

   ---

   What's the point?

   People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI slop.

   The world Jordan came back into had changed too.

   Complain about the environment, skip the work, worry about the shots you're going to miss... you're missing opportunities regardless.

   This graphic sat in my Notion board for almost two years. I worried whether it would be well received. This version was created using ChatGPT, and I've just cancelled Leonardo AI.

   Content is how I understand the algorithm. It's how I understand AI.

   Post something and get one impression, or zero.

   Don't post and you're 100% going to get zero.

   If you never got on the content bandwagon from late 2022, what have you missed?

   How generative AI works, diffusion models and LLMs. How algorithms work. How social works.

   Social is no longer posting and ghosting. It's a channel to connect with people.

   Sitting on the sidelines commenting on how sh*t things are?

   Pull your head out and get in the game.

   SHA-256 8a5587f8a8ded992f3f778be2e3fa29ce5aae388b332beeca687ff9b6316f2e8 · exact text

   What changed from the version before

   Added by ClaudeRemoved

   This post is about Michael Jordan's output when he returned from his first retirement, after he went to baseball for 18 months. It compares his output from just before his retirement, when he won his last championship with the Chicago Bulls against the Phoenix Suns. Air Jordan X "Double Nickel"

   28 March 1995. Madison Square Garden.

   Jordan's fifth game back after 17 months of baseball.

   But that didn't stop him from taking roughly a similar amount of 37 shots. And whilst his performance had dropped, he wasn't scared of failing. In fact, it was the fact that he had this deep desire to win. And in order to win, you've got to go through the repetitions of failure to improve. It wasn't 21 made. using my previous methods, which would have been prompting into Leonardo AI, which incidentally I've just cancelled my subscription to because I'm not using it as much. I just don't see the value in it anymore. And so it's understanding that you miss 100% of the shots by not taking the shots, and worrying about the missed shot before you've even taken it just seems stupid. 55 points.

   Nine days earlier, against Indiana, he went 7 from 28.

   He kept shooting.

   ---

   **The Comeback**

   His body was now conditioned to for baseball. He hadn't had the conditioning or the training.

   The team had changed. the game had changed. Horace Grant had left. They lost a key interior defender and rebounder. It was him, Horace and Scottie that were the triangle offence. There were new people on the team: Toni Kukoč, Luc Longley and Steve Kerr were new.

   The team had changed, and yet His performance had dropped. He still took roughly the same number of shots.

   - 25.7 shots a game in 1992-93, 23.8 in 1994-95 - Accuracy down from 49.5% to 41.1% - 14 misses a game, up from 13

   (Basketball Reference, regular season)

   "Why would I be worried think about missed shots that missing a shot I haven't taken yet?"

   The whole concept here is that the quote is Jordan's words, from a book that were quoted as Mark Vancil recalls them in The Last Dance.

   And then, after they got Orlando knocked the Bulls out. Warner Brothers set up the Jordan Dome, and so he's got a weight room, he's got a full gym, and he's got a basketball court, and he's just got pickup games going on and on over the break period, and he's just working. And it's this mentality of just putting in the work and not worrying about will that shot go in or not. It's about knowing that when you do the work, you have to trust the process. Without the work, you're not going to get the outcome. Jordan told Tim Grover "I'll he'd see you him tomorrow. and starts working out whilst he's filming Space Jam.

   That summer he filmed Space Jam and trained in the Jordan Dome.

   When you look at the stats for Michael in the image, and then you see what happened The following year they came back and they won another three in a row. So this is a challenge to all those people that are worried.

   ---

   **The Outsole** I don't even know if tool is the right word, but it is the mechanism in which it allows me to fuse what's happening with technology.

   Nike released the X while Jordan was playing baseball.

   Underneath, where nobody looks:

   - His career, one achievement per stripe, from Rookie of the Year to the three-peat - The first Air Jordan with a lightweight Phylon midsole

   A tribute to a retired player. And so the idea is that He came back and played in it.

   Nike closed FY95 on US$4.76B revenue, up 26%.

   (Nike Inc. 1995 Annual Report, year to 31 May 1995)

   ---

   **What's the point?**

   So when I think about this with content, and specifically business development and outreach, I think about it from the fact that People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI changing things, and AI slop. and all of this sort of change.

   But if you think about it, The world that Michael Jordan came back into had changed too. His team had changed.

   When you Complain about the environment, outside and you're not putting in skip the work, and you're worried worry about the shots that you're going to miss... And I think this is what this post really is for me. you're missing opportunities regardless.

   This image, ironically (not this particular image, but the initial graphic idea and concept), has been sitting sat in my Notion board for almost I think, 2 two years. I'll put a screenshot in of when I actually created the image on Canva. At the time I was worried whether this it would be well received. or not. For example, This image version was created using ChatGPT, and I've just cancelled Leonardo AI.

   I've come and gone about Content creation, but the funny thing is content for me is the tool and the proxy to how I understand the algorithm. It's how I understand how to use AI.

   You're better off posting Post something and getting get one impression, or zero.

   Don't post and you're 100% going to get zero. impressions from not posting.

   If you never even got on the content bandwagon when it all started to happen, around from late 2022, to now, what have you missed?

   You have missed this whole opportunity to learn How to use generative AI whether it be works, diffusion models or and LLMs. and understand how these tools actually work. Understand How algorithms work. Understand How social works.

   Social is no longer just posting and ghosting. and getting people to follow. It's actually a channel to connect with people.

   And if you've missed that because you're Sitting on the sidelines commenting on how shit sh*t things are?

   Pull your head out and get in the game.

5. v5 Draft v3

   Claude · Claude (claude-opus-5-5) · 2026-11-08 · 2,196 characters

   Claude: Shani Raja's four levels and four ingredients on Draft v2, at Dean's request 2026.11.08 (Dean: v2 'pretty bad'). One point; stat list to three lines; quote moved after the misses; point section reordered, triplet and contrast lines cut. Marked against Tidied.

   Read this version

   Air Jordan X "Double Nickel"

   28 March 1995. Madison Square Garden.

   Jordan's fifth game back after 17 months of baseball.

   37 shots. 21 made. 55 points.

   Nine days earlier, against Indiana, he went 7 from 28.

   He kept shooting.

   ---

   The Comeback

   His body was conditioned for baseball. The Bulls had changed. Horace Grant was gone. Toni Kukoč, Luc Longley and Steve Kerr were new.

   He shot 41.1%, down from 49.5% in his last title season.

   He missed 14 shots a game, one more than before.

   He still took 23.8 a game. Close to the 25.7 he took in 1992-93.

   (Basketball Reference, regular season)

   "Why would I think about missing a shot I haven't taken yet?"

   Mark Vancil recalls Jordan saying it, in The Last Dance.

   Orlando knocked the Bulls out in May. Jordan told Tim Grover he'd see him tomorrow.

   He spent the summer filming Space Jam and training in the Jordan Dome.

   Then the Bulls won three more in a row.

   ---

   The Outsole

   Nike released the X while Jordan was playing baseball.

   Underneath, where nobody looks:

   - His career, one achievement per stripe, from Rookie of the Year to the three-peat - The first Air Jordan with a lightweight Phylon midsole

   A tribute to a retired player. He came back and played in it.

   Nike closed FY95 on US$4.76B revenue, up 26%.

   (Nike Inc. 1995 Annual Report, year to 31 May 1995)

   ---

   What's the point?

   People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI slop.

   Jordan came back to a changed game too. He took the shots.

   This graphic sat in my Notion board for almost two years. I worried how people would take it.

   I made this version in ChatGPT. Before, it would have been Leonardo AI. I've just cancelled that subscription.

   Posting is how I learn the algorithm and the tools.

   Post and you might get one impression, or zero.

   Don't post and you're 100% going to get zero.

   If you've sat out since late 2022, you've missed learning how generative AI, algorithms and social actually work.

   Social is where you connect with people.

   Still on the sidelines, commenting on how sh*t things are?

   Pull your head out and get in the game.

   SHA-256 6ecbf93e7bee0a97281d4d7b8dea3d59668821eae8e5c092ea46a3fbb147e427 · exact text

   What changed from the version before

   Added by ClaudeRemoved

   This post is about Michael Jordan's output when he returned from his first retirement, after he went to baseball for 18 months. Air Jordan X "Double Nickel"

   28 March 1995. Madison Square Garden.

   Jordan's fifth game back after 17 months of baseball.

   But that didn't stop him from taking roughly a similar amount of 37 shots. And whilst his performance had dropped, he wasn't scared of failing. In fact, it was the fact that he had this deep desire to win. And in order to win, you've got to go through the repetitions of failure to improve. 21 made. I just don't see the value in it anymore. And so it's understanding that you miss 100% of the shots by not taking the shots, and worrying about the missed shot before you've even taken it just seems stupid. 55 points.

   Nine days earlier, against Indiana, he went 7 from 28.

   He kept shooting.

   ---

   **The Comeback** When you complain about the environment outside and you're not putting in the work, and you're worried about the shots that you're going to miss, you're missing opportunities regardless. And I think this is what this post really is for me.

   His body was now conditioned to for baseball. and he hadn't had the conditioning or the training. The team had changed, and yet his performance had dropped. The team Bulls had changed. the game had changed. Horace Grant had left. was gone. They lost a key interior defender and rebounder. It was him, Horace and Scottie that were the triangle offence. There were new people on the team: Toni Kukoč, Luc Longley and Steve Kerr were new.

   He shot 41.1%, down from 49.5% in his last title season.

   He missed 14 shots a game, one more than before.

   He still took 23.8 a game. Close to the 25.7 he took in 1992-93.

   (Basketball Reference, regular season)

   "Why would I be worried think about missed shots that missing a shot I haven't taken yet?"

   The whole concept here is that the quote is words from a book that were quoted Mark Vancil recalls Jordan saying it, in The Last Dance.

   Orlando knocked the Bulls out in May. And then, after they got knocked out by the Orlando Magic, he said to Jordan told Tim Grover "I'll he'd see you him tomorrow. and starts working out whilst he's filming Space Jam. Warner Brothers set up the Jordan Dome, and so he's got a weight room, he's got a full gym, and he's got a basketball court, and he's just got pickup games going on and on over the break period, and he's just working. And it's this mentality of just putting in the work and not worrying about will that shot go in or not. It's about knowing that when you do the work, you have to trust the process. Without the work, you're not going to get the outcome.

   He spent the summer filming Space Jam and training in the Jordan Dome.

   When you look at Then the stats for Michael in the image, and then you see what happened the following year, they came back and they Bulls won another three more in a row. So this is a challenge to all those people that are worried. If you never even got on the content bandwagon when it all started to happen, around late 2022 to now, what have you missed?

   ---

   It's **The tool to understand how to use AI. Outsole** I don't even know if tool is the right word, but it is the mechanism in which it allows me to fuse what's happening with technology. For example, this image was created using ChatGPT.

   Nike released the X while Jordan was playing baseball.

   Underneath, where nobody looks:

   - His career, one achievement per stripe, from Rookie of the Year to the three-peat - The first Air Jordan with a lightweight Phylon midsole

   A tribute to a retired player. And so the idea is that He came back and played in it.

   Nike closed FY95 on US$4.76B revenue, up 26%.

   (Nike Inc. 1995 Annual Report, year to 31 May 1995)

   ---

   **What's the point?**

   So when I think about this with content, and specifically business development and outreach, I think about it from the fact that People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI changing things, and AI slop. and all of this sort of change.

   But if you think about it, the world that Michael Jordan came back into had to a changed game too. His team had changed. It compares his output from just before his retirement, when He won his last championship with took the Chicago Bulls against the Phoenix Suns. shots.

   This image, ironically (not this particular image, but the initial graphic idea and concept), has been sitting sat in my Notion board for almost I think, 2 two years. I'll put a screenshot in of when I actually created the image on Canva. At the time I was worried whether this how people would be well received or not. take it. I've come and gone about content creation, but the funny thing is content for me is the tool and the proxy to understand the algorithm.

   I made this version in ChatGPT. Before, it would have been prompting into Leonardo AI. I've just cancelled my that subscription. to because I'm not using it as much.

   Posting is how I learn the algorithm and the tools.

   You're better off posting something Post and getting you might get one impression, or zero.

   Don't post and you're 100% going to get zero. impressions from not posting.

   You have If you've sat out since late 2022, you've missed this whole opportunity to learn learning how to use generative AI, whether it be diffusion models or LLMs, algorithms and understand how these tools social actually work. Understand how algorithms work. Understand how social works. Social is no longer just posting and ghosting and getting people to follow.

   It's actually a channel to Social is where you connect with people.

   And if you've missed that because you're sitting Still on the sidelines, commenting on how shit sh*t things are?

   Pull your head out and get in the game.

6. v6 Draft v4

   Claude · Claude (claude-opus-5-5) · 2026-11-08 · 2,793 characters

   Claude: shoe and outsole cut, back to Dean's dictation wording, at Dean's request 2026.11.08 (v3 'still reads very robotic'; the post is about the mentality: keep the repetitions, then the off-court work after Orlando). Marked against Tidied.

   Read this version

   19 March 1995. Indiana.

   Michael Jordan's first game back after 17 months of baseball.

   28 shots. 7 went in.

   ---

   The Comeback

   He lacked the conditioning. His body was conditioned to baseball, and he hadn't had the training.

   The team had changed. Horace Grant had left, and with him a key interior defender and rebounder. Toni Kukoč, Luc Longley and Steve Kerr were new.

   His performance dropped. He shot 41.1%, down from 49.5% the season he won his last championship.

   But that didn't stop him taking roughly the same number of shots. 23.8 a game, against 25.7.

   (Basketball Reference, regular season, 1992-93 and 1994-95)

   He knew the game he could play. The conditioning wasn't there, and taking fewer shots wasn't going to change that. He still needed his repetitions.

   He wasn't scared of failing. He had a deep desire to win, and to win you've got to go through the repetitions of failure to improve.

   ---

   The Work

   Orlando knocked them out in the second round.

   He told Tim Grover he'd see him tomorrow.

   He was filming Space Jam, so Warner Bros set up the Jordan Dome. A weight room, a full gym, a basketball court, and pickup games going on and on over the break.

   He just kept working.

   Then they won another three in a row.

   ---

   What's the point?

   "Why would I think about missing a shot I haven't taken yet?"

   (Jordan's words, as Mark Vancil recalls them in The Last Dance)

   People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI slop.

   The world Jordan came back into had changed too. His team had changed. The game had changed.

   When you complain about the environment and you're not putting in the work, and you're worried about the shots you're going to miss, you're missing opportunities regardless.

   This graphic idea has been sitting in my Notion board for almost two years. At the time I was worried whether it would be well received.

   This image was created using ChatGPT. It wasn't made the way I used to, prompting into Leonardo AI, which I've just cancelled. I just don't see the value in it anymore.

   Content for me is the proxy to understand the algorithm. It's how I understand AI.

   You're better off posting something and getting one impression, or zero, than not posting. Don't post and you're 100% going to get zero.

   If you never got on the content bandwagon when it all started, around late 2022, what have you missed?

   How generative AI actually works, diffusion models and LLMs. How algorithms work. How social works.

   Social is no longer just posting and ghosting. It's a channel to connect with people.

   If you've missed that because you're sitting on the sidelines commenting on how sh*t things are...

   Pull your head out and get in the game.

   SHA-256 42f5b4a8f2c90c0711e39e614eeabe91459af950eb0bb653d48c834b32962d91 · exact text

   What changed from the version before

   Added by ClaudeRemoved

   19 March 1995. Indiana.

   This post is about Michael Jordan's first retirement, game back after he went to 17 months of baseball. for 18 months.

   28 shots. 7 went in.

   ---

   **The Comeback**

   And so the idea is that He came back and he'd lacked the conditioning. His body was now conditioned to baseball, and he hadn't had the conditioning or the training.

   The team had changed. They lost Horace Grant had left, and with him a key interior defender and rebounder. It was him, Horace and Scottie that were the triangle offence. There were new people on the team: Toni Kukoč, Luc Longley and Steve Kerr were new.

   The team had changed, and yet His performance had dropped. It compares his output He shot 41.1%, down from just before his retirement, when 49.5% the season he won his last championship. with the Chicago Bulls against the Phoenix Suns.

   But that didn't stop him from taking roughly a similar amount the same number of shots. 23.8 a game, against 25.7.

   (Basketball Reference, regular season, 1992-93 and 1994-95)

   He knew the game he could play. The conditioning wasn't there, and taking fewer shots wasn't going to change that. And I think this is what this post really is for me. He returned from still needed his repetitions.

   And whilst his performance had dropped, He wasn't scared of failing. In fact, it was the fact that he had this deep desire to win. He had a deep desire to win, and in order to win you've got to go through the repetitions of failure to improve.

   ---

   Without The Work you're not going to get the outcome.

   And then, after they got Orlando knocked them out by in the second round.

   He said to told Tim Grover "I'll he'd see you him tomorrow.

   He was filming Space Jam, so Warner Brothers Bros set up the Jordan Dome. And it's this mentality of just putting in the work and not worrying about will that shot go in or not. It's about knowing that when you do the work, you have to trust the process. A weight room, he's got a full gym, and he's got a basketball court, and he's just got pickup games going on and on over the break. period, and he's just working.

   He just kept working. out whilst he's filming Space Jam.

   When you look at the stats for Michael in the image, and Then you see what happened the following year, they came back and they won another three in a row. So this is a challenge to all those people that are worried.

   ---

   **What's the point?**

   "Why would I be worried think about missed shots that missing a shot I haven't taken yet?"

   The whole concept here is that the quote is (Jordan's words, from a book that were quoted as Mark Vancil recalls them in The Last Dance)

   So when I think about this with content, and specifically business development and outreach, I think about it from the fact that People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI changing things, and AI slop. and all of this sort of change.

   But if you think about it, The world that Michael Jordan came back into had changed too. His team had changed. Horace Grant had left. The game had changed.

   When you complain about the environment outside and you're not putting in the work, and you're worried about the shots that you're going to miss, you're missing opportunities regardless.

   This image, ironically (not this particular image, but the initial graphic idea and concept), has been sitting in my Notion board for almost I think, 2 two years. I'll put a screenshot in of when I actually created the image on Canva. At the time I was worried whether this it would be well received. or not.

   For example, This image was created using ChatGPT.

   It wasn't made using my previous methods, which would have been the way I used to, prompting into Leonardo AI, which incidentally I've just cancelled. my subscription to because I'm not using it as much. I just don't see the value in it anymore. And so it's understanding that you miss 100% of the shots by not taking the shots, and worrying about the missed shot before you've even taken it just seems stupid.

   I've come and gone about content creation, but the funny thing is Content for me is the tool and the proxy to understand the algorithm. It's the tool to how I understand how to use AI. I don't even know if tool is the right word, but it is the mechanism in which it allows me to fuse what's happening with technology.

   You're better off posting something and getting one impression, or zero, impressions than not posting. Don't post and you're 100% going to get zero. impressions from not posting.

   If you never even got on the content bandwagon when it all started, to happen, around late 2022, to now, what have you missed?

   You have missed this whole opportunity to learn How to use generative AI whether it be actually works, diffusion models or and LLMs. and understand how these tools actually work. Understand How algorithms work. Understand How social works.

   Social is no longer just posting and ghosting. and getting people to follow. It's actually a channel to connect with people.

   And If you've missed that because you're sitting on the sidelines commenting on how shit sh*t things are...

   Pull your head out and get in the game.

7. v7 Draft v5

   Claude · Claude (claude-opus-5-5) · 2026-11-08 · 3,052 characters

   Claude: rewritten against the new spoken layer and bridge (Tone of Voice v1.2), at Dean's request 2026.11.08 (v4 'way too robotic'). His connectors, present-tense story, admissions and verdicts carried. Marked against Tidied.

   Read this version

   19 March 1995.

   Michael Jordan plays his first game back after 17 months of baseball.

   28 shots. 7 go in.

   And he doesn't stop shooting.

   ---

   The Comeback

   Jordan came back and he lacked the conditioning. His body was conditioned to baseball, and he hadn't had the training.

   The team had changed too. Horace Grant had left, so they'd lost a key interior defender and rebounder. Toni Kukoč, Luc Longley and Steve Kerr were new.

   So his performance dropped. His accuracy went from 49.5% to 41.1%.

   But that didn't stop him taking roughly the same amount of shots... 23.8 a game, against 25.7 the season before he retired.

   (Basketball Reference)

   He knew the game he could play. His conditioning just wasn't there yet, and taking less shots wasn't going to change that. He still needed the reps.

   He wasn't scared of failing. He had this deep desire to win, and to win you've got to go through the repetitions of failure to improve.

   ---

   The Work

   Then Orlando knocks them out.

   Jordan tells Tim Grover he'll see him tomorrow, and starts working out whilst he's filming Space Jam.

   Warner Brothers set up the Jordan Dome. He's got a weight room, a full gym, a basketball court, and pickup games going on and on over the break.

   He's just working.

   And you know what happened next... they won another three in a row.

   ---

   What's the point?

   "Why would I think about missing a shot I haven't taken yet?"

   (Jordan, as Mark Vancil recalls it in The Last Dance)

   People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI slop.

   But if you think about it, the world Jordan came back into had changed too. His team had changed. The game had changed.

   So if you're complaining about the environment, you're not putting in the work, and you're worried about the shots you're going to miss... you're missing opportunities regardless.

   Ironically, the idea for this graphic has been sitting in my Notion board for almost 2 years. At the time I was worried whether it would be well received.

   I've come and gone with content creation. But the funny thing is, content for me is the tool, the proxy, to understand the algorithm. It's the tool to understand how to use AI. I don't even know if tool is the right word.

   This image was created in ChatGPT. It wasn't made the way I used to, prompting into Leonardo AI. Which, incidentally, I've just cancelled. I just don't see the value in it anymore.

   You're better off posting something and getting one impression, or zero, than not posting. Because if you don't post, you're 100% going to get zero.

   So if you never got on the content bandwagon when it all started in late 2022... what have you missed?

   How generative AI actually works. How algorithms work. How social works.

   Social is no longer just posting and ghosting. It's a channel to connect with people.

   And if you've missed that because you're sitting on the sidelines commenting on how sh!t things are...

   Pull your head out and get in the game.

   SHA-256 184a15627458b54cd50335a9750707da717c6013db41f5d5b6b4072e6b5f4081 · exact text

   What changed from the version before

   Added by ClaudeRemoved

   19 March 1995.

   This post is about Michael Jordan's output when he returned from Jordan plays his first retirement, game back after he went to 17 months of baseball. for 18 months.

   28 shots. And it's this mentality of just putting in the work and not worrying about will that shot 7 go in. or not. It's about knowing that when you do the work, you have to trust the process.

   And whilst his performance had dropped, he doesn't stop shooting. In fact, it was the fact that he had this deep desire to win.

   ---

   **The Comeback**

   And so the idea is that he Jordan came back and he'd he lacked the conditioning. His body was now conditioned to baseball, and he hadn't had the conditioning or the training.

   The team had changed too. They Horace Grant had left, so they'd lost a key interior defender and rebounder. It was him, Horace and Scottie that were the triangle offence. There were new people on the team: Toni Kukoč, Luc Longley and Steve Kerr were new.

   The team had changed, and yet So his performance had dropped. His accuracy went from 49.5% to 41.1%.

   But that didn't stop him from taking roughly a similar the same amount of shots... 23.8 a game, against 25.7 the season before he retired.

   (Basketball Reference)

   He knew the game he could play. His conditioning just wasn't there yet, and taking less shots wasn't going to change that. It compares his output from just before his retirement, when He won his last championship with still needed the Chicago Bulls against the Phoenix Suns. reps.

   He wasn't scared of failing. He had this deep desire to win, and in order to win you've got to go through the repetitions of failure to improve.

   ---

   Without The Work you're not going to get the outcome.

   And Then after they got knocked Orlando knocks them out.

   Jordan tells Tim Grover "I'll he'll see you him tomorrow, and starts working out whilst he's filming Space Jam.

   Warner Brothers set up the Jordan Dome. He's got a weight room, he's got a full gym, and he's got a basketball court, and he's just got pickup games going on and on over the break.

   He's just working.

   When And you look at the stats for Michael in the image, and then you see know what happened next... So this is a challenge to all those people that are worried. they won another three in a row.

   ---

   **What's the point?**

   "Why would I be worried think about missed shots that missing a shot I haven't taken yet?"

   The whole concept here is that the quote is words from a book that were quoted (Jordan, as Mark Vancil recalls it in The Last Dance)

   So when I think about this with content, and specifically business development and outreach, I think about it from the fact that People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI changing things, and AI slop. and all of this sort of change.

   But if you think about it, the world that Michael Jordan came back into had changed too. His team had changed. Horace Grant had left. The game had changed.

   When you complain So if you're complaining about the environment, outside and you're not putting in the work, and you're worried about the shots that you're going to miss... And I think this is what this post really is for me. you're missing opportunities regardless.

   Ironically, the idea for this image, ironically (not this particular image, but the initial graphic idea and concept), has been sitting in my Notion board for almost I think, 2 years. I'll put a screenshot in of when I actually created the image on Canva. At the time I was worried whether this it would be well received. or not.

   I've come and gone about with content creation. But the funny thing is, content for me is the tool, and the proxy, to understand the algorithm. It's the tool to understand how to use AI. I don't even know if tool is the right word. but it is the mechanism in which it allows me to fuse what's happening with technology.

   For example, This image was created using in ChatGPT. It wasn't made using my previous methods, which would have been the way I used to, prompting into Leonardo AI.

   Which, incidentally, I've just cancelled. my subscription to because I'm not using it as much. I just don't see the value in it anymore. And so it's understanding that you miss 100% of the shots by not taking the shots, and worrying about the missed shot before you've even taken it just seems stupid.

   You're better off posting something and getting one impression, or zero, impressions than not posting. Because if you don't post, you're 100% going to get zero. impressions from not posting.

   So if you never even got on the content bandwagon when it all started to happen, around in late 2022... what have you missed?

   You have missed this whole opportunity to learn How to use generative AI whether it be diffusion models or LLMs, and understand how these tools actually work. works. Understand How algorithms work. Understand How social works.

   Social is no longer just posting and ghosting. and getting people to follow. It's actually a channel to connect with people.

   And if you've missed that because you're sitting on the sidelines commenting on how shit sh*t things are...

   Pull your head out and get in the game.

8. v8 Draft v6

   Claude · Claude (claude-opus-5-5) · 2026-11-08 · 2,868 characters

   Claude: subtractive method (prolific-copy-editor step 5): Dean's tidied dictation cut and ordered, nothing rewritten. 88% his words (dean_share.py), 2,956 characters with sign-off. Pushed to AuthoredUp D_SDYRK3 v12, replacing v5, which was over LinkedIn's 3,000 limit. Marked against Tidied.

   Read this version

   19 March 1995.

   Michael Jordan returned from his first retirement, after he went to baseball for 17 months. His first game back, he took 28 shots. 7 went in.

   ---

   The Comeback

   He came back and he'd lacked the conditioning, because his body was now conditioned to baseball. His team had changed. Horace Grant had left. There were new people on the team: Toni Kukoč, Luc Longley, Steve Kerr.

   His performance had dropped. But that didn't stop him from taking roughly a similar amount of shots. (Basketball Reference)

   He kept working on the game that he knew how he could play, but his conditioning wasn't there, and that wasn't going to change by taking any less shots. He still needed to keep up his repetitions.

   He wasn't scared of failing. He had this deep desire to win. And in order to win, you've got to go through the repetitions of failure to improve.

   ---

   The Work

   Then they got knocked out by the Orlando Magic. He told Tim Grover he'd see him tomorrow, and starts working out whilst he's filming Space Jam.

   Warner Brothers set up the Jordan Dome, and so he's got a weight room, a full gym, a basketball court, and pickup games going on and on, and he's just working.

   They came back and they won another three in a row.

   ---

   What's the point?

   "Why would I think about missing a shot I haven't taken yet?"

   (Jordan, as Mark Vancil recalls it in The Last Dance)

   People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI slop.

   But if you think about it, the world that Michael Jordan came back into had changed.

   When you complain about the environment and you're not putting in the work, and you're worried about the shots that you're going to miss, you're missing opportunities regardless.

   This graphic idea, ironically, has been sitting in my Notion board for almost 2 years. At the time I was worried whether this would be well received or not.

   I've come and gone about content creation, but the funny thing is content for me is the tool and the proxy to understand the algorithm and how to use AI. I don't even know if tool is the right word.

   This image was created using ChatGPT.

   Worrying about the missed shot before you've even taken it just seems stupid.

   You're better off posting something and getting one impression or zero than not posting, because you're 100% going to get zero from not posting.

   If you never even got on the content bandwagon when it all started to happen, around late 2022, what have you missed?

   You have missed this whole opportunity to learn how to use generative AI.

   Social is no longer just posting and ghosting. It's actually a channel to connect with people.

   And if you've missed that because you're sitting on the sidelines commenting on how sh!t things are, pull your head out and get in the game.

   SHA-256 9fcffd987340d40a247848f7f7b55a704f532fce0ab9300c993ee03ebd8e9790 · exact text

   What changed from the version before

   Added by ClaudeRemoved

   19 March 1995.

   This post is about Michael Jordan's output when he Jordan returned from his first retirement, after he went to baseball for 18 17 months. It compares his output from just before his retirement, when he won his last championship with the Chicago Bulls against the Phoenix Suns. His first game back, he took 28 shots. 7 went in.

   ---

   **The team had changed, the game had changed. Comeback**

   And so the idea is that He came back and he'd lacked the conditioning, because his body was now conditioned to baseball. and he hadn't had the conditioning or the training. His team had changed. Horace Grant had left. They lost a key interior defender and rebounder. It was him, Horace and Scottie that were the triangle offence. There were new people on the team: Toni Kukoč, Luc Longley, Steve Kerr.

   The team had changed, and yet His performance had dropped. But that didn't stop him from taking roughly a similar amount of shots. (Basketball Reference) And it's this mentality of just putting in the work and not worrying about will that shot go in or not. It's about knowing that when you do the work, you have to trust the process.

   He kept working on the game that he knew how he could play, but his conditioning wasn't there, and that wasn't going to change by taking any less shots. He still needed to keep up his repetitions.

   And whilst his performance had dropped, He wasn't scared of failing. In fact, it was the fact that He had this deep desire to win. And in order to win, you've got to go through the repetitions of failure to improve.

   ---

   Without The Work you're not going to get the outcome.

   And Then after they got knocked out by the Orlando Magic. He said to told Tim Grover "I'll he'd see you him tomorrow, and starts working out whilst he's filming Space Jam.

   Warner Brothers set up the Jordan Dome, and so he's got a weight room, he's got a full gym, and he's got a basketball court, and he's just got pickup games going on and on, over the break period, and he's just working.

   When you look at the stats for Michael in the image, and then you see what happened the following year, They came back and they won another three in a row. So this is a challenge to all those people that are worried.

   ---

   **What's the point?**

   "Why would I be worried think about missed shots that missing a shot I haven't taken yet?"

   The whole concept here is that the quote is words from a book that were quoted (Jordan, as Mark Vancil recalls it in The Last Dance)

   So when I think about this with content, and specifically business development and outreach, I think about it from the fact that People complain about the algorithm. People complain about not getting leads. People complain about how social is changing. People complain about AI changing things, and AI slop. and all of this sort of change.

   But if you think about it, the world that Michael Jordan came back into had changed.

   When you complain about the environment outside and you're not putting in the work, and you're worried about the shots that you're going to miss, you're missing opportunities regardless. And I think this is what this post really is for me.

   This image, ironically (not this particular image, but the initial graphic idea, and concept), ironically, has been sitting in my Notion board for almost I think, 2 years. I'll put a screenshot in of when I actually created the image on Canva. At the time I was worried whether this would be well received or not.

   I've come and gone about content creation, but the funny thing is content for me is the tool and the proxy to understand the algorithm and how to use AI. It's the tool to understand how to use AI. I don't even know if tool is the right word. but it is the mechanism in which it allows me to fuse what's happening with technology.

   For example, This image was created using ChatGPT. It wasn't made using my previous methods, which would have been prompting into Leonardo AI, which incidentally I've just cancelled my subscription to because I'm not using it as much. I just don't see the value in it anymore.

   And so it's understanding that you miss 100% of the shots by not taking the shots, and Worrying about the missed shot before you've even taken it just seems stupid.

   You're better off posting something and getting one impression or zero impressions than not posting, because you're 100% going to get zero impressions from not posting.

   If you never even got on the content bandwagon when it all started to happen, around late 2022, to now, what have you missed?

   You have missed this whole opportunity to learn how to use generative AI. whether it be diffusion models or LLMs, and understand how these tools actually work. Understand how algorithms work. Understand how social works.

   Social is no longer just posting and ghosting. and getting people to follow. It's actually a channel to connect with people.

   And if you've missed that because you're sitting on the sidelines commenting on how shit sh!t things are, pull your head out and get in the game.

9. v9 Dean's edit

   Dean · AuthoredUp · 2026-11-08 · 2,273 characters

   Dean, in AuthoredUp, 2026.11.08 (draft version 249), before posting. Marked against Draft v6. 34% of v6's wording kept.

   Read this version

   19 March 1995.

   Jordan returns to the court. In his first game he shoots 7-28.

   Some say he's lost it.

   ---

   The Comeback

   Jordan had been away from the game for 17 months. A lot had changed.

   His body was conditioned for baseball. The bulls roster had changed.

   Understandably, his performance had dropped. But what didn't stop was his will to win. Whilst his initial performance was sub-par, it would only be a matter of time before he would recondition himself to his former self (or better).

   When you look at the stats, his output was almost identical but the outcome wasn't.

   In order to win, you've got to go through the repetitions of failure to success.

   ---

   The Work

   After the Orlando Magic relinquished the bulls in the play-offs. Jordan simply said to his conditioning coach Tim Grover - "See you tomorrow".

   During the summer Jordan had commitments to film 'Space Jam' and Warner Brothers set up a personal gym and full size basketball court on set. After shooting in the morning, Jordan would invite the NBA's elite for pick-up games.

   This meant Jordan had 16 hour days between shooting a movie, working out and playing basketball.

   ---

   What's the point?

   "Why would I think about missing a shot I haven't taken yet?"

   (Jordan, as Mark Vancil recalls it in The Last Dance)

   - People complain about AI slop. - People complain about the algorithm. - People complain about not getting leads. - People complain about how social is changing.

   People like to complain.

   ENOUGH!

   When you complain about the environment and looking for ideal conditions you are missing shots you haven't taken.

   I have spoken to so many people over the years who 'want' to start posting and writing only to start once they get made redundant - too late.

   I have spoken to people who complain about the algorithm and can't out a post together if their life depended on it.

   Every day that passes and you miss a post... you miss an opportunity to grab someone's attention.

   This image was created using ChatGPT.

   Worrying about the missed shot before you've even taken it just seems stupid.

   You're better off posting something and getting one impression or zero than not posting, because you're definately going to be getting a 100% of nothing for doing nothing.

   SHA-256 b493077a7840c7b2845475a50ce05d71e461718ccb841a42da2567f7e47935fe · exact text

   What changed from the version before

   Added by DeanRemoved

   19 March 1995.

   Jordan returns to the court. In his first game back, he took 28 shots. shoots 7-28. 7 went in.

   Some say he's lost it.

   ---

   The Comeback

   Michael Jordan returned had been away from his first retirement, after he went to baseball the game for 17 months. His team A lot had changed. Horace Grant had left. There were new people on the team: Toni Kukoč, Luc Longley, Steve Kerr.

   He came back and he'd lacked the conditioning, because His body was now conditioned to for baseball. But if you think about it, The world that Michael Jordan came back into bulls roster had changed.

   Understandably, his performance had dropped. But that didn't stop him from taking roughly a similar amount of shots. (Basketball Reference) He kept working on the game that he knew how he could play, but his conditioning wasn't there, and that wasn't going to change by taking any less shots. He still needed to keep up his repetitions. He wasn't scared of failing. He had this deep desire to win. But what didn't stop was his will to win. Whilst his initial performance was sub-par, it would only be a matter of time before he would recondition himself to his former self (or better).

   When you look at the stats, his output was almost identical but the outcome wasn't.

   And In order to win, you've got to go through the repetitions of failure to improve. success.

   ---

   The Work Then they got knocked out by the Orlando Magic. He told Tim Grover he'd see him tomorrow, and starts working out whilst he's filming Space Jam.

   After the Orlando Magic relinquished the bulls in the play-offs. Jordan simply said to his conditioning coach Tim Grover - "See you tomorrow".

   During the summer Jordan had commitments to film 'Space Jam' and Warner Brothers set up the Jordan Dome, a personal gym and so he's got a weight room, a full gym, a size basketball court and pickup games going on and on, and he's just working. set. They came back and they won another three in a row. After shooting in the morning, Jordan would invite the NBA's elite for pick-up games.

   This meant Jordan had 16 hour days between shooting a movie, working out and playing basketball.

   ---

   What's the point?

   "Why would I think about missing a shot I haven't taken yet?"

   (Jordan, as Mark Vancil recalls it in The Last Dance)

   - People complain about AI slop. - People complain about the algorithm. - People complain about not getting leads. - People complain about how social is changing.

   People like to complain.

   ENOUGH!

   When you complain about the environment and you're not putting in the work, and you're worried about the looking for ideal conditions you are missing shots that you're going to miss, you're missing opportunities regardless. you haven't taken. This graphic idea, ironically, has been sitting in my Notion board for almost 2 years. At the time I was worried whether this would be well received or not. I've come and gone about content creation, but the funny thing is content for me is the tool and the proxy to understand the algorithm and how to use AI. I don't even know if tool is the right word.

   I have spoken to so many people over the years who 'want' to start posting and writing only to start once they get made redundant - too late.

   I have spoken to people who complain about the algorithm and can't out a post together if their life depended on it.

   Every day that passes and you miss a post... you have missed this whole miss an opportunity to learn how to use generative AI. grab someone's attention. Social is no longer just posting and ghosting. It's actually a channel to connect with people. And if you've missed that because you're sitting on the sidelines commenting on how sh!t things are, pull your head out and get in the game.

   This image was created using ChatGPT.

   Worrying about the missed shot before you've even taken it just seems stupid.

   You're better off posting something and getting one impression or zero than not posting, because you're 100% definately going to get zero from not posting. be getting a 100% of nothing for doing nothing. If you never even got on the content bandwagon when it all started to happen, around late 2022, what have you missed?

10. v10 Published

    Dean · AuthoredUp (Claude corrections at Dean's request) · 2026-11-08 · 2,352 characters

    Verbatim from AuthoredUp, 2026.11.08 15:04 AEDT. Claude's corrections at Dean's request, then Dean's final edits. Marked against Dean's edit (layer 9); the summary compares it with Draft v6.

    Read this version

    19 March 1995.

    Jordan returns to the court. In his first game he shoots 7-28.

    Some say he's lost it.

    ---

    The Comeback

    Jordan had been away from the game for 17 months. A lot had changed.

    His body was conditioned for baseball. The Bulls roster had changed.

    Understandably, his performance had dropped. But what didn't stop was his will to win. Whilst his initial performance was sub-par, it would only be a matter of time before he would recondition himself to his former self (or better).

    When you look at the stats, his output was almost identical but the outcome wasn't.

    In order to win, you've got to go through the repetitions of failure to success.

    ---

    The Work

    After the Orlando Magic vanquished the Bulls in the play-offs, Jordan simply told his conditioning coach Tim Grover he'd see him tomorrow.

    During the summer Jordan had commitments to film 'Space Jam' and Warner Brothers set up a personal gym and full size basketball court on set. After shooting during the day, Jordan would invite the NBA's elite for pick-up games at night.

    This meant Jordan had 14 hour days between shooting a movie, working out and playing basketball.

    ---

    What's the point?

    "Why would I think about missing a shot I haven't taken yet?"

    (Jordan, as Mark Vancil recalls it in The Last Dance)

    - People complain about AI slop. - People complain about the algorithm. - People complain about not getting leads. - People complain about how social is changing.

    People like to complain.

    ENOUGH!

    When you complain about the environment and look for ideal conditions you are missing shots you haven't taken.

    I have spoken to so many people over the years who 'want' to start posting and writing only to start once they get made redundant - too late.

    I have spoken to people who complain about the algorithm and can't put a post together if their life depended on it.

    Every day that passes and you miss a post... you miss an opportunity to grab someone's attention.

    Worrying about the missed shot before you've even taken it just seems stupid.

    You're better off posting something and getting one or zero impressions than not posting, because you're definitely going to be getting a 100% of nothing for doing nothing.

    I'll see you tomorrow!

    ---

    내일 봐요 ✌️

    Dean Moon (Moonie)

    Executive Insight is YOUR defensible moat.

    BeProlific

    SHA-256 7e493fb937f4b6fbc6438a73736bb28f2ebedf5a61b4ab991e6c9999319fc28d · exact text

    What changed from the version before

    Added by DeanRemoved

    19 March 1995.

    Jordan returns to the court. In his first game he shoots 7-28.

    Some say he's lost it.

    ---

    The Comeback

    Jordan had been away from the game for 17 months. A lot had changed.

    His body was conditioned for baseball. The Bulls roster had changed.

    Understandably, his performance had dropped. But what didn't stop was his will to win. Whilst his initial performance was sub-par, it would only be a matter of time before he would recondition himself to his former self (or better).

    When you look at the stats, his output was almost identical but the outcome wasn't.

    In order to win, you've got to go through the repetitions of failure to success.

    ---

    The Work

    After the Orlando Magic relinquished vanquished the Bulls in the play-offs, Jordan simply told his conditioning coach Tim Grover he'd see him tomorrow.

    During the summer Jordan had commitments to film 'Space Jam' and Warner Brothers set up a personal gym and full size basketball court on set. After shooting in during the morning, day, Jordan would invite the NBA's elite for pick-up games at night.

    This meant Jordan had 16 14 hour days between shooting a movie, working out and playing basketball.

    ---

    What's the point?

    "Why would I think about missing a shot I haven't taken yet?"

    (Jordan, as Mark Vancil recalls it in The Last Dance)

    - People complain about AI slop. - People complain about the algorithm. - People complain about not getting leads. - People complain about how social is changing.

    People like to complain.

    ENOUGH!

    When you complain about the environment and looking look for ideal conditions you are missing shots you haven't taken.

    I have spoken to so many people over the years who 'want' to start posting and writing only to start once they get made redundant - too late.

    I have spoken to people who complain about the algorithm and can't out put a post together if their life depended on it.

    Every day that passes and you miss a post... you miss an opportunity to grab someone's attention. This image was created using ChatGPT.

    Worrying about the missed shot before you've even taken it just seems stupid.

    You're better off posting something and getting one impression or zero impressions than not posting, because you're definately definitely going to be getting a 100% of nothing for doing nothing.

    Jordan simply said to his conditioning coach Tim Grover - I'll see you tomorrow!

    ---

    내일 봐요 ✌️

    Dean Moon (Moonie)

    Executive Insight is YOUR defensible moat.

    BeProlific

What changed between draft and published

Added

• Some say he's lost it.
• Understandably, his performance had dropped. But what didn't stop was his will to win.
• When you look at the stats, his output was almost identical but the outcome wasn't.
• This meant Jordan had 14 hour days between shooting a movie, working out and playing basketball.
• People like to complain. ENOUGH!
• I have spoken to so many people over the years who 'want' to start posting and writing only to start once they get made redundant - too late.
• I have spoken to people who complain about the algorithm and can't put a post together if their life depended on it.
• I'll see you tomorrow!

Cut

• His team had changed. Horace Grant had left. There were new people on the team: Toni Kukoč, Luc Longley, Steve Kerr.
• He kept working on the game that he knew how he could play, but his conditioning wasn't there...
• This graphic idea, ironically, has been sitting in my Notion board for almost 2 years.
• I've come and gone about content creation, but the funny thing is content for me is the tool and the proxy to understand the algorithm and how to use AI.
• This image was created using ChatGPT.
• Social is no longer just posting and ghosting. It's actually a channel to connect with people.
• pull your head out and get in the game.

Reworded

• His first game back, he took 28 shots. 7 went in.
  In his first game he shoots 7-28.
• you've got to go through the repetitions of failure to improve.
  you've got to go through the repetitions of failure to success.
• you're 100% going to get zero from not posting.
  you're definitely going to be getting a 100% of nothing for doing nothing.

Lines were also reordered.

The dictation gave the idea and the story; Dean wrote the final copy himself, with short lines that carry attitude and first-hand observations the dictation never had.

AI involvement

Lines Claude originated that Dean reviewed and kept:

• 19 March 1995.
• **The Comeback**
• **What's the point?**
• (Jordan, as Mark Vancil recalls it in The Last Dance)

Claude (claude-opus-5-5): Research checks, tidy, drafts v1-v6, corrections, alt text, post-publish workflow, record.

ChatGPT: Low-poly re-render of the 2023 Canva graphic.

Sources

• Basketball Reference, Michael Jordan
• NBA.com, Legendary Moments: Michael Jordan Returns
• Sports Illustrated, How Tim Grover Helped Michael Jordan Get Back Into Basketball Shape
• SLAM, An Oral History of Michael Jordan's Space Jam Pickup Runs
• The Last Dance, Episode 10 (2020), Mark Vancil

Check it yourself

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